Why We Built Product Heist
Nathan Jones
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7 min read
Interior designers and architects have an unmatched talent for turning spaces into stories. But behind every stunning project lies hours of tedious admin work, often stifling creativity and innovation. That's what led us to build Product Heist.
Product Heist is more than a tool; it’s a rethink of product specification, designed to make your workflow smarter, faster, and liberating. Here's the how and why behind our mission.
The Frustration Every Designer Knows
The design world is focused on (and very good at) producing design documents using software like Adobe Creative Cloud, AutoCad, and SketchUp, to name a few. When it comes to project admin however, designers are left with tools that hardly scratch the surface of solving practical challenges.
One of the most frustrating gaps? Product specification.
Think about it:
- Copy-pasting product info from scattered sources
- Organizing specs through cluttered spreadsheets or PDFs
- Chasing client approvals and trying to make revisions on time
Sounds familiar, right?
Unfortunately, existing solutions claim to solve these problems, but operate more like "digital paper and pencil" workflows... They look sleek, sure, but when it comes to making real-world tasks easier, they fall short.
Unfortunately, existing solutions claim to solve these problems, but operate more like "digital paper and pencil" workflows... They look sleek, sure, but when it comes to making real-world tasks easier, they fall short.
Worse, these tools prioritize an aesthetic over functionality.
They’re “beautiful,” but they don’t help designers with efficient, real-time collaboration or end-to-end support.
They’re “beautiful,” but they don’t help designers with efficient, real-time collaboration or end-to-end support.
Hazel and I realized the industry didn't need another “pretty” platform.
It needed a smart, lightweight assistant that actually understands the designer's process.
It needed a smart, lightweight assistant that actually understands the designer's process.
Why Product Specification Matters (and Why It’s Broken)
At its core, product specification is a critical element of every project. It determines the accuracy, reliability, and efficiency of procurement, construction, and opening phases. Here’s where things often go wrong:
- Outdated Systems: Current spec tools require manual input for every detail, wasting valuable hours.
- Lack of Organization: Designers struggle to stay organized, with no seamless way to apply one product across multiple projects..
- Poor Collaboration: Sharing specs, gathering client feedback, and revising selections involve repeated back-and-forths, with nothing unified or streamlined.
All these bottlenecks lead to wasted time, increased stress, and delayed projects. Frankly, designers deserve better.
What Makes Product Heist Different
We built Product Heist to tackle these challenges head-on. Our goal? To remove the admin from design and give designers the tools to focus on what truly matters.
Here’s how Product Heist stands apart from the crowd:
1. Instant Product Capture
No more digging for details across websites. Our Chrome extension lets you instantly save product details (like price, SKU, dimensions, and vendor info) with one click.
Example:
Find an oak wood chair on West Elm? Click once, and everything from pricing to material finishes is captured.
2. End-to-End Workflow
Unlike "digital paper" solutions, we address every step in product specification:
- Specifications are polished and client-ready by default.
- Client feedback all in one place, never lose track of who said what, and when.
- Revisions are seamless, just select a replacement and swap.
- Documentation is cut sheet and procurement ready
3. No Setup, No Fuss
Out of the box, Product Heist is ready to work with you. Whether you're starting a new project or enhancing an ongoing one, there’s no complex onboarding required.
4. Designed for Collaboration
Sharing spec docs? Gathering feedback? Product Heist ensures every stakeholder stays aligned, whether they’re a client or a procurement rep.
How We Do the “Heavy Lifting”
Normally, Designers must build PDFs from scratch, fill out product details or implement revisions by hand; juggling between tools that fail to unify their process.
Product Heist flips this script with a convention-first, AI-driven approach. It’s not about looking pretty. It’s about establishing a standard workflow that manages each step fluidly, eliminating tedious tasks on Day 1.
Imagine not having to copy-paste specs again. Imagine your spec sheets always being up-to-date. Imagine applying one product, to multiple products with just a click. That’s what Product Heist delivers.
What’s Next for Product Heist?
We’re big believers that product specification is just the tip of the iceberg. We want to tackle the big issues:
- Global Product Library - big brands right at your fingertips.
- Procurement workflows - ensuring pricing accuracy, vendor updates and delivery estimates
- In house procurement service - an extension of your design studio, for a fraction of the cost
Stay tuned as we explore these topics in deeper detail in future posts. We’ll show you how designers are using these features to cut revision times in half and boost project ROI.
Join the Design Revolution
Product Heist isn’t here to just replace spreadsheets. It’s here to empower you to design better, faster, and without the friction of admin bottlenecks.
Whether you’re a single designer or leading a large studio, Product Heist scales with your needs. We’re on a mission to change how interior design integrates tech. Are you with us?
Head over to Product Heist to explore what makes us different or sign up for free and experience the difference today.